Once ailing UK music retailer HMV have this week done something rather brave – they’ve opened up a brand new store in London’s Oxford Street.

The exact site is 363 Oxford Street, where the record chain previously had a shop between 1921 and 2000, before moving across the road to new premises. That relocated branch closed earlier this year after HMV went into liquidation.

In a turnaround in fortunes, HMV was bought out for an estimated £50 million in April by Hilco (who already own HMV in Canada). The chief executive and HMV chairman Paul McGowan recently told the NME that “HMV [had] lost its mojo” and that “The stores had stopped being fun places to go into” but went on to explain how they will change for the better by putting more emphasis on increasing stock levels for a wider number of artists, relaunching the website and increasing in-store gigs.
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