depois do streaming ser apontado com uma das “soluções” para o consumo musical, chega a notícia que o rdio naufragou diante da impo$$ibilidade de se manter na pista. dizem os entendidos que o efeito dominó é inevitável… sinistróide!
Internet radio company Pandora has agreed to buy up $75 million worth of assets in music streaming competitor Rdio, meaning it will acquire the company, which will now be shuttered after filing for bankruptcy.
The deal faces a couple of regulatory hurdles first though. Before the deal comes through, Rdio must attain bankruptcy protection in Northern California.
“The transaction is contingent upon Rdio seeking protection in the United States Bankruptcy Court for the Northern District of California. Upon approval of the proposed transaction by the bankruptcy court, Rdio will be winding down the Rdio-branded service in all markets,” said Pandora in a statement.
According to Rdio, its service will continue as usual over the coming weeks. The Pandora acquisition isn’t a guarantee either. Until the bankruptcy protection is secured and the deal fully agreed, Rdio is entitled to listen to other offers.
Pandora says it intends to mesh its service with Rdio in an attempt to grow its user base with both online radio and on-demand music streaming. “There are listeners who want to have both [on-demand and radio], so why encourage them to go elsewhere when they can stay inside Pandora?” said Pandora CEO Brian McAndrews.
Pandora must surely be feeling the pinch on its service thanks to Apple Music and Spotify but while the Rdio acquisition makes sense for the company, it’s coming much later in the game.
In similar news, Apple also announced this week that it will be shutting down Beats Music, the music streaming service that got started up only last year. The service will be suspended on November 30 so that Apple’s own Apple Music can grow in its market share.